Bollywood:
Bollywood is the largest film industry in the world by volume. For years it has been catering to the Hindi speaking audience of India. It is now on the verge of crossing over and making an impact on global audiences with much more sophisticated production and management techniques.
IPL:
Indian Premier League ushers in a new era of marketing of sports in India. It provides a new entertainment genre which cuts across classes.
Key features of IPL
Ø IPL is a 20-20 format cricket tournament conceptualised by BCCI.
Ø The idea is to sell cricket as a high involvement reality show that would appeal to all audiences.
Ø IPL has eight teams sold to franchises for US$724mn
Ø SONY-WSG has bagged broadcasting rights for 10 years for US$918mn
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